Q1 2021 Performance of Top Social Networking iOS Apps in Brazil

In the first quarter of 2021, Brazil's iOS platform saw varying trends for top social networking applications. The data, sourced from Sensor Tower, presents an intriguing picture of user engagement and financial performance for these apps.

Reports+ for Instagram observed a fluctuating revenue trend starting at around $28K in the last week of December 2020 and peaking at approximately $34K in the second week of February 2021. The app's downloads began at 18K and dipped to about 7K in early March before rebounding to roughly 18K towards the end of the month. Weekly active users saw a downward trend from 69K to 39K.

Discord - Chat, Talk & Hangout showed an impressive growth in revenue, starting at $5K and reaching a high of approximately $40K in the second week of March. Downloads for the app were consistent, with numbers hovering around 25K, peaking at 35K in late March. The app's weekly active users experienced a steady increase from 583K to 808K.

BIGO LIVE-Live Stream, Go Live also displayed a growth in revenue, starting the quarter at nearly $9K and peaking at over $30K in the second week of February. Downloads showed a slight upward trend, with a notable spike to 8.7K in late March. The weekly active users for BIGO LIVE increased from 33K to around 44K by the end of March.

Facebook, despite being a long-established platform, maintained a steady revenue stream, beginning the quarter at $9.7K and experiencing a mid-quarter peak at around $16.5K. Downloads for Facebook remained high, with the initial week seeing 130K downloads and ending the quarter with about 97K. The platform's weekly active users remained robust, with figures staying well above 21 million throughout the quarter.

Grindr - Gay Dating & Chat saw its revenue hover around $11K to $13K for most of the quarter, with a slight decrease to $10K by the end. Downloads for Grindr remained stable, ranging from 4K to 5K. The weekly active users showed minimal fluctuation, maintaining a base of around 150K throughout the period.

The trends across these top social networking applications on the iOS platform in Brazil highlight the dynamic and competitive nature of the market. For more detailed insights and data, Sensor Tower's platform offers an in-depth look at app performance across various metrics.